Music in client videos:what freelancers should check

Freelance editors and small agencies often choose the music for their clients' videos. That makes you responsible for getting the rights right, even if the client never thinks about it.

Know what the licence covers

Music licences often treat client work differently from your own content. Some cover a set number of clients, some require the client to hold the licence, and some exclude client work entirely. Our coverage for client work is spelled out on the licence page. Read it before you quote.

Price the music into the job

Music is a real cost of a video, like footage or fonts. Include it in your quote as a line item, so the client understands what they are paying for and why.

One project, one set of records

For each client project, keep the receipt, the order number and a copy of the licence page with the project files, and give the client a copy. If a question comes up after you have handed the video over, they have what they need. Keeping licence records shows a simple setup.

Offer a shortlist

Clients often struggle to describe what they want. Send them three previews to choose from, all in the same niche.

• The Turning Point on the Cinematic & Trailer shelf
• Wanderlust Whistle on the Travel & Vlog shelf
• Morning in the Kitchen on the Kitchen & Lifestyle shelf

A reveal, a travel film and a lifestyle piece: three moods a client can react to quickly.

Watch for reuse

Clients sometimes want to reuse a video, or its music, in something new, such as a TV spot or another brand's campaign. Check whether that is covered before agreeing, and ask the music provider if you are not sure.