Platform tips:Copyright claims explained for creators

Big video platforms use automated systems to scan every upload for audio and video that matches material registered by rights holders. YouTube's system is called Content ID. When a match is found, the rights holder's chosen policy is applied, such as tracking, monetising, or blocking the video.

Why creators get claims

• Using commercially released music without a licence.
• Background music in a public place caught on camera.
• Music from a library whose tracks have been registered with a fingerprinting system.
• Occasionally, a mistaken match on something similar.

A claim is not always a strike

On YouTube, a Content ID claim is different from a copyright strike. A claim affects the specific video, for example by redirecting its revenue. A strike is a formal takedown that affects your channel. Claims are more common and usually easier to resolve.

What to do if a claim appears

• Read the claim details: which part of the video, which rights holder.
• If you have a licence for the music, keep your proof ready: the licence document and your order number.
• Contact the music provider. They can often clear a claim quickly.
• Use the platform's dispute process if the claim is wrong.

How we handle it

How claims work for music bought here is set out on the licence page, including who to contact and what to send. Keep your order details somewhere easy to find. Keeping licence records shows a simple system.

Avoid claims in the first place

Use music you have licensed, keep records, and do not use commercially released songs in the background of your footage. Ambient noise is fine; a pop song playing in a café is not.